Nina was inspired to become a CEO of her own company because she couldn’t see anyone like her at the top of a media production company in the UK, especially in the field of factual audio storytelling and journalism which is particularly elitist.

In her career at the BBC she experienced concrete ceilings whilst being relied upon to troubleshoot and lead on complex projects. Promotions went to candidates with little comparative experience but who were seen as a ‘good cultural fit’. Throughout her career she had to battle stereotypes on numerous fronts – being South Asian, female and a Brummie! These experiences made her realise the limitations of social mobility in the UK. Both her grandfather and father demonstrated the importance of entrepreneurial endeavour to realise your full potential and were part of her inspiration to found Soundtruism.

Soundtruism is an audio/video production and training company, which embodies Nina’s passion for authenticity with a commitment to celebrate diverse voices whilst producing high quality, original audio content.

Activities include UniPodfest – a podcast festival for Birmingham, celebrating the super-diversity of Birmingham by platforming diverse voices and growing the podcast eco-system in the West Midlands, making factual documentaries for clients such as the BBC, audio/visual projects for charities and training for universities.

DBACE Winner