
Founder: Bethany Williams / Enterprise: Bethany Williams London / Discipline: Fashion / Location: London
More about their enterprise:
A clothing brand with a difference, Bethany set up her company with an innovative business structure which strives to prove a socially engaged and thoughtful fashion system can exist, within the design and manufacturing of garments. Through collaboration with communities and charities, Bethany creates collections embedded with real stories and aims to have a positive impact in the social space she engages with through the power of making. Each garment is made from recycled and organic materials and made in the UK, working alongside social projects and local manufacturers in the production. Through a circular model, a percentage of sales from each collection is donated back to the collaborating charity.
Links with art are not forgotten in Bethany’s fashion focus, working on installations, artworks and collaborative projects with the likes of Adidas, Somerset House, Tate Britain, Tate Liverpool, The V&A and the Design Museum amongst others.
As part of Bethany’s outlook on fashion as a force for change, she teaches at many of the leading creative institutions across the UK – passing on her skills, knowledge and innovative thinking to the next generation. Her ambition is to shape the industry toward a more sustainable future, and create change from the inside of the fashion sphere.
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